Atlanta-based non-alcoholic beverage firm raises seven figures

Sean Goldsmith and Trevor Wolfe first began the corporate as a weblog with product opinions, interviews and booze-free metropolis guides. Now, it imports and sells non-alcoholic wines, spirits, cocktails and extra on to customers by means of its web site in addition to to wholesalers throughout the nation. The Zero Proof additionally owns non-alcoholic wine model Saint Viviana and Lapo’s, a line of Italian aperitifs and digestifs.

Credit score: Handout

Credit score: Handout

The corporate plans to make use of its new funding to rent salespeople, broaden its nationwide distribution community and enhance its base of retail accounts and wholesale portfolio.

“It’s an thrilling time for the grownup, non-alc class, and this new funding allows us to speed up our already phenomenal development by constructing out our omnichannel distribution and broadening our suite of high-quality, scrumptious NA drinks,” firm CEO Goldsmith mentioned in an announcement.

The Zero Proof’s announcement got here throughout Dry January, when some folks hand over consuming for a month. A Gallup ballot from August suggests {that a} rising variety of Individuals suppose that even reasonable consuming — one or two drinks a day — is dangerous on your well being.

And Atlanta can also be beginning to see a rising scene of low- and non-alcoholic bars, shops and pop-ups alongside The Zero Proof, just like the Sober Social.

Credit score: Courtesy photograph

Credit score: Courtesy photograph

ExploreTry these Atlanta bars, shops and pop-ups for grown-up non-alcoholic drinks

This funding can also be not the primary time that an alcohol model has invested in an area beverage firm. In 2021, Diageo North America, the dad or mum firm of manufacturers like Johnnie Walker, Guinness and Smirnoff, introduced a 10-year funding to construct Pronghorn, an Alpharetta-based firm that funds Black-owned spirits manufacturers, mentors them and helps facilitate internships and jobs within the business for Black candidates.

ExploreBlack drink makers in Atlanta that will help you get within the vacation ‘spirits’

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