For years, enterprise was booming for Jonathan Browne.
He based and scaled up Mission Casting because the go-to platform for job seekers within the leisure trade. The platform had 600,000 customers worldwide, and its progress was utterly natural. Browne stated that the crew hadn’t spent a dime on promoting over time.
Then got here the writers’ strike.
From Might to late September 2023, Hollywood studios shuttered. The Author’s Guild of America (WGA) went on strike over streaming residuals, wages, and what function AI ought to play within the leisure trade.
Sure, the strike was irritating to those that crave an excellent Hollywood blockbuster or a brand new binge-worthy Netflix present. However with out lively movie units, Mission Casting was in a troublesome spot. Browne needed to make the robust resolution to chop employees members and acquired to a “naked bones” strategy to remain afloat.
A lot of the leisure trade is concentrated on preserving AI out of the inventive course of. However Browne determined to lean in and be taught all the things he might concerning the expertise. He began to mess around with massive language fashions to see what function generative AI might play within the inventive writing course of.
Browne began working with leaders within the AI house, tinkering with fashions that write robust screenplays and scripts. He wished to see if he might create a platform that not solely didn’t hallucinate (a typical difficulty for generative AI startups), but additionally might create compelling and sophisticated storylines.
Because the crew iterated on the mannequin, they saved asking the AI to write down a script primarily based on the next immediate: Harry and Sally go to Mars and get misplaced and need to make it again to Earth.
Whereas testing totally different massive language fashions, they discovered one which not solely wrote a full screenplay that matched the immediate, however was “distinctive and thrilling” and got here up with an unique twist that saved the reader engaged.
“I feel our complete crew took a step again and stated, ‘wow, the way forward for leisure goes to be actually totally different transferring ahead.”
That was the second that Browne stated he knew he wished to dedicate his time to bringing the platform to life.
That was when Livy AI was born.
The Nice AI Debate
The platform helps creatives write a 75 web page screenplay in about quarter-hour with a couple of curated prompts.
That could be a enormous enhance in effectivity, stated Browne.
Now, if listening to the phrases AI and author in the identical sentence makes you’re feeling uneasy, you aren’t alone. The worry that AI might substitute gifted writers is what sparked the Hollywood strike, in spite of everything.
However Browne and the Livy AI crew have a special perspective.
“We expect that AI is democratizing [the creative process]. It’s making it simpler for individuals to seek out jobs and create their very own alternatives. There’s numerous dialogue that AI goes to interchange screenwriting. Our exams have proven that you just nonetheless want human creativity to create an excellent output. A narrative with out needs, wants, and wishes goes to only be floor degree. However if you’d like one thing greater than that, it takes human creativity…at the least for now,” Browne informed Hypepotamus.
Democratization signifies that the subsequent Oscar-winning screenwriter doesn’t have to acquired to USC movie college. As a substitute, they will get the sources they want from platforms like Livy AI, stated Browne.
“We expect that it will create extra job alternatives, extra entrepreneurs, and assist extra creatives take their concepts and really take them to manufacturing,” he added. “I don’t need to see AI substitute individuals’s jobs. I need to see it improve individuals’s lives.”
BUILDING WITH NVIDIA
The title Livy has a double which means. Livy is the title of Browne’s daughter and certainly one of historical Rome’s most influential writers.
Livy AI formally launched in the summertime of final 12 months. Now in 2024, Browne stated the crew is in its “second stage of progress,” having confirmed its MVP.
Now, Livy AI is able to scale with the assistance of one of many largest tech firms on this planet.
The Livy AI crew was simply accepted within the Nvidia Inception, a program designed to attach startups to sources and extra capital alternatives.
Nvidia is a significant participant within the rise of AI, because it develops the GPUs and chips utilized by cutting-edge AI firms. The Program helps startups like Livy AI get their fingers on the necessary instruments to be able to full scale an AI firm.
Acceptance into the applications exhibits there may be “worth in bringing AI into the inventive content material course of,” Browne added.
The crew remains to be in scrappy startup mode. Alongside Browne, the early crew is made up of a machine studying engineer and a knowledge scientist.
Browne and the crew is presently hyper centered on advertising and marketing the platform to filmmakers, producers, companies, and content material creators. In the end, he sees Livy AI as a go-to content material creation platform used far past Hollywood.
“We need to be the go-to platform for content material creation…from writing a weblog put up to creating a characteristic movie,” he added.