Atlanta Artistic-Centered AI Startup Catches The Consideration of Nvidia

For years, enterprise was booming for Jonathan Browne.

He based and scaled up Mission Casting because the go-to platform for job seekers within the leisure trade. The platform had 600,000 customers worldwide, and its progress was utterly natural. Browne stated that the workforce hadn’t spent a dime on promoting through the years.

Then got here the writers’ strike.

From Could to late September 2023, Hollywood studios shuttered. The Author’s Guild of America (WGA) went on strike over streaming residuals, wages, and what function AI ought to play within the leisure trade.

Sure, the strike was irritating to those that crave an excellent Hollywood blockbuster or a brand new binge-worthy Netflix present. However with out lively movie units, Mission Casting was in a tricky spot. Browne needed to make the robust choice to chop workers members and bought to a “naked bones” strategy to remain afloat.

A lot of the leisure trade is targeted on holding AI out of the artistic course of. However Browne determined to lean in and be taught the whole lot he may concerning the expertise. He began to mess around with massive language fashions to see what function generative AI may play within the artistic writing course of.

Browne began working with leaders within the AI area, tinkering with fashions that write robust screenplays and scripts. He wished to see if he may create a platform that not solely didn’t hallucinate (a standard concern for generative AI startups), but additionally may create compelling and sophisticated storylines.

Because the workforce iterated on the mannequin, they saved asking the AI to put in writing a script primarily based on the next immediate: Harry and Sally go to Mars and get misplaced and must make it again to Earth.

Whereas testing completely different massive language fashions, they discovered one which not solely wrote a full screenplay that matched the immediate, however was “distinctive and thrilling” and got here up with an authentic twist that saved the reader engaged.

“I feel our complete workforce took a step again and stated, ‘wow, the way forward for leisure goes to be actually completely different shifting ahead.”

That was the second that Browne stated he knew he wished to dedicate his time to bringing the platform to life.

That was when Livy AI was born.


The Nice AI Debate

The platform helps creatives write a 75 web page screenplay in about quarter-hour with just a few curated prompts.

That may be a enormous enhance in effectivity, stated Browne.

Now, if listening to the phrases AI and author in the identical sentence makes you’re feeling uneasy, you aren’t alone. The concern that AI may change proficient writers is what sparked the Hollywood strike, in any case.

However Browne and the Livy AI workforce have a special perspective.

“We expect that AI is democratizing [the creative process]. It’s making it simpler for individuals to seek out jobs and create their very own alternatives. There’s a variety of dialogue that AI goes to exchange screenwriting. Our checks have proven that you simply nonetheless want human creativity to create an excellent output. A narrative with out needs, wants, and wishes goes to only be floor stage. However if you’d like one thing greater than that, it takes human creativity…at the least for now,” Browne advised Hypepotamus.

Democratization implies that the subsequent Oscar-winning screenwriter doesn’t must bought to USC movie faculty. As an alternative, they’ll get the sources they want from platforms like Livy AI, stated Browne.

“We expect that this may create extra job alternatives, extra entrepreneurs, and assist extra creatives take their concepts and really take them to manufacturing,” he added. “I don’t wish to see AI change individuals’s jobs. I wish to see it improve individuals’s lives.”



The title Livy has a double which means. Livy is the title of Browne’s daughter and certainly one of historical Rome’s most influential writers.

Livy AI formally launched in the summertime of final 12 months. Now in 2024, Browne stated the workforce is in its “second stage of progress,” having confirmed its MVP.

Now, Livy AI is able to scale with the assistance of one of many greatest tech firms on this planet.

The Livy AI workforce was simply accepted within the Nvidia Inception, a program designed to attach startups to sources and extra capital alternatives.

Nvidia is a serious participant within the rise of AI, because it develops the GPUs and chips utilized by cutting-edge AI firms. The Program helps startups like Livy AI get their fingers on the necessary instruments with a purpose to full scale an AI firm.

Acceptance into the packages exhibits there may be “worth in bringing AI into the artistic content material course of,” Browne added.

The workforce continues to be in scrappy startup mode. Alongside Browne, the early workforce is made up of a machine studying engineer and a knowledge scientist.

Browne and the workforce is at the moment hyper targeted on advertising and marketing the platform to filmmakers, producers, companies, and content material creators. In the end, he sees Livy AI as a go-to content material creation platform used far past Hollywood.

“We wish to be the go-to platform for content material creation…from writing a weblog publish to creating a function movie,” he added.


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