Estée Lauder
Job title: Assistant Manager, Product Marketing – Clinique
Company: Estée Lauder
Job description: Job Description:
Position Summary:
This role is an integral part of the Derm Concerns team that handles the large & rapidly growing skincare categories of hyperpigmentation, SPF and acne across the world. This role will be responsible for crafting innovation pipeline, develop breakthrough innovations, project manage key programs, and work cross functionally to deliver products and programs that are on time and in budget. This role will also continue to leverage a consumer-first mindset in the key NA and Asia markets.
· Innovate products and concepts that create new business opportunities
o Execute innovative product development and pipeline strategy in support of brand’s strategic direction and priorities and informed by identification of recruitment and loyalty drivers
o Carry out white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries
o Execute 18-month detailed calendar through product marketing and promotional programs, with a focus on fast-growing categories and subcategories, hero products, and brand-building channels
o Conduct research to build business case for Product Development and Concept Ideation briefs
o Prepare Concept Development briefs
· Product strategy that drives business and reinforces brand equity
o Collaborate in development of product marketing strategy including product architecture, product launch process and go-to-market strategy
o Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition
o Support mid-management in quarterly report preparation
o Contribute to recommendations to seize market based on analysis
o Conduct ad hoc business analysis requests as needed
· Launch plans that incorporate 360 elements
o Execute timely digital-first launches focused on the consumer journey within designated budget and COG targets
o Support internal and external sourcing solutions for new products and existing businesses
o Prepare creative briefs for all programs and launches and coordinate communication with Creative team
o Coordinate claims testing of insight-based consumer concepts with external partners
· Champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are
o Explore the possibility of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways
o Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities
o Support the implementation of creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach
· Finance and Budget Management
o Responsible for financial, forecasting and pricing analysis
o Work with Finance to accurately project and maintain cost of goods from target costs to final costs
o Work with the Global Business Planning Group to compile sales forecasts for all of the franchise launches.
o Work with the Global Pricing Group to conduct pricing analysis related to all of the products
· Leverage key insights gleaned from a refined analytics practice to inform decisions
o Utilize analytics throughout function to accomplish strategic goals
o Use data to inform decision-making for strategy development and adjustments as necessary and track platform engagement and effectiveness through appropriate analytical tools
Qualifications
· About You
o Curative lens on what is innovative
o Capable of synthesizing data to drive business decisions
o Forward-looking thinker
o Trend-hunting mindset
o Global Mindset
– Balances tradeoffs between global consistency vs. regional nuance
– Has mindset as global citizen
– Knowledge/experience with Asian consumers is a plus.
o Strategic & Executional Abilities
– Strategic mindset and capable of driving innovation plan from 3-5 year roadmap through operational business planning
– Executional expertise involving moving projects forward, attention to detail, being agile and identifying ways to overcome project roadblocks
o Category Assortment & Pricing Management
– Interprets analytics/insights including launch sell through results to inform forecast, assortment, price, promo, etc.
o Insights & Analytics
– Demonstrates inquisitive approach to decision making
– Connects cultural insights to drive creativity/’big ideas”
o Product & Conceptual Innovation
– Creates breakthrough conceptual ideas
– Spots early trends and can quickly translate to a profound consumer concept
o Omni-Channel Management
– Has omni-retail acumen, facility to drive demand x-channel: DTC, Online, SMC
o Marketing Planning
– Utilizes consumer journey analytics/insights to effectively derive Marketing plans
· Experiences You Have
o End-to-end product launches (Beauty/CPG experience preferred)
o Innovation ideation and product development
o Global strategic marketing plans for products and categories
o Product brief development
o Hands on experience of leading projects and taking them from idea stage to actual in-market launch.
· How You Will be Successful
o Strategic agility
o Financial fluency
o Disruptive mindset
o Insights driven
o Consumer-first
o Change champion
o Detail Oriented
o Team Player
Strong project management skills
The anticipated base salary range for this position is $71,000 to $106,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Job: Marketing
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2311842
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company’s policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
Expected salary: $71000 – 106000 per year
Location: New York City, NY
Job date: Sat, 18 Nov 2023 08:49:02 GMT
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