In Atlanta, the jewellery enterprise is usually a multigenerational affair

Ronnie Agami of Common Diamonds discovered the enterprise from his father.

{Photograph} by Wedig & Laxton

The pull of familial ties is powerful in lots of industries. However in Atlanta, nowhere is that this extra true than within the jewellery enterprise. Many native corporations span many years and generations, usually deeply rooted of their communities. Sara Beth Brown Prendeville, president of Brown & Co. Jewelers, thinks shoppers gravitate towards unbiased and family-owned shops due to their expertise, which is usually predicated on core values set generations earlier than. When investing in tremendous jewellery, patrons worth longstanding relationships. “Buying a bit of jewellery is a lot greater than a transaction,” she says.

Ronnie Agami, proprietor of Common Diamonds, additionally stresses that “the relationships you make on this business are priceless, from the shopper all the way in which to the provider. We now work with kids and grandchildren of our father’s unique shoppers. It’s a privilege to work in a household enterprise.”

Above, left to proper: Common Diamonds founder Amos Agami, along with his sons, Jonathan and Ronnie

{Photograph} by Wedig & Laxton

Listed here are seven family-run Atlanta-area jewellery shops to browse this Valentine’s Day.

Brown & Co. Jewelers
Brown & Co. Jewelers celebrates 50 years this 12 months with huge information, such because the Roswell location’s addition of the most important David Yurman boutique within the state, and the Buckhead location’s current transfer to Buckhead Village District. The corporate has been helmed since Might 2022 by president and second-generation Brown member of the family Sara Beth Brown Prendeville (her father, Frank, nonetheless serves as CEO). The Buckhead outpost affords Rolex, Cartier, and designer watch boutiques—and is including a Patek Philippe boutique this 12 months.

D. Geller & Son
Based in 1939 by Dan Geller, D. Geller & Son was the primary jewellery wholesaler and diamond supplier within the Southeast. (The household’s business ties return 15 generations, and a department of the Geller household served as jewelers for a czar of Russia.) Three retail showrooms are in Kennesaw, Atlanta, and Sandy Springs, providing bridal and retail jewellery, repairs, and value determinations. Mike Geller is the present proprietor and CEO, with son Jonathan serving as managing director.

Guven Superb Jewellery
The Guven household has been serving prospects for 40 years at its Buford location. Began by Isa Guven, who originated his commerce in Turkey in 1969 earlier than coming to the Atlanta space, it’s now a full household affair, with Isa’s spouse, son, and daughter becoming a member of in. Retail jewellery, customized items, watches, value determinations, and extra are on provide, with quick turnaround instances.

Icebox
Brothers Zahir, Rafi, and Mo Jooma run Icebox, the jewellery retailer initially based by their mother and father in 1976. The model is understood for its customized designs for celebrities like Ludacris, Grady Jarrett, Lil Child, and extra, and scores social media views within the hundreds of thousands. In 2024, the 24,000-square-foot retailer will add a boutique centered on preowned luxurious watches. The brothers have additionally expanded into wholesale for Saks Fifth Avenue, e-commerce, manufacturing diamonds, and leather-based items.

Pickens Jewelers, Inc.
Hays Pickens is the third era taking care of his household’s jewellery enterprise, one of many oldest established jewelers in Buckhead. He now serves as a vice chairman, having joined formally after school in 2010. Pickens Jewelers began as a commerce store serving different jewelers and continues to take action as we speak, along with promoting retail and customized work. They’ve 9 bench jewelers—a tribute to Pickens’s grandfather, who started creating tremendous jewellery within the ’40s.

Solomon Brothers
Brothers Ivan, Howard, and Anthony grew up in Cape City, South Africa. Ivan got here to Atlanta first and began the jewellery enterprise in 1982. The brothers joined quickly after, and now Ivan’s son Jaron serves as president. They’ve places in Buckhead and Alpharetta.

Common Diamonds
One of many largest diamond wholesalers within the Southeast, Common Diamonds focuses on engagement rings and diamond jewellery. Amos Agami based the enterprise greater than 40 years in the past and now runs it along with his two sons, Ronnie and Jonathan. The Buckhead boutique additionally affords property and unfastened diamonds, which may be made into customized items.

This text seems in our February 2024 difficulty.

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