A luxurious purse firm taking a contemporary strategy to retail has a watch on Atlanta.
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Season 2 Consign, an authenticated pre-owned luxurious purse and equipment firm, is in search of franchise companions to deliver operations to the Peach State.
Sisters Monica Tapia-Mularski and Erika Tapia Schrieber based the corporate in 2020. With a number of showrooms and an e-commerce platform, the model facilitates the resale of luxurious purses from manufacturers like Chanel, Louis Vuitton, Hermes, Gucci, Fendi and extra. (The corporate shouldn’t be affiliated with the manufacturers themselves.)
Atlanta was a pure match for Season 2 Consign as they intention to increase through franchising, given the robust shopper base the corporate has within the main metropolitan space.
“Though we now have an excellent shopper base in Atlanta, we haven’t discovered the fitting franchisees but,” Monica instructed What Now Atlanta. “Atlanta’s such a tremendous market. Somebody would actually thrive there with a Season 2 showroom.”
The proximity to Florida, the place the founders are based mostly, makes Georgia location as properly.
“It’s majorly essential to really feel related to our homeowners,” Erika mentioned. “Hopping on a aircraft to Atlanta and being within the enterprise with our franchise homeowners in Atlanta shall be very easy for us.”
The worldwide luxurious resale trade has been booming in recent times, reaching an total worth of roughly $33 billion in 2021 and anticipated to achieve a market measurement of $52 billion by 2026.
Along with the by-appointment showrooms and places of work, Season 2 Consign has actually grown due to its deal with e-commerce, with companions promoting dwell on Instagram and TikTok.
The sisters obtained the concept for an idea like Season 2 Consign when noticing a void within the secondhand retail house. There’s your mom-and-pop thrift shops, and there’s your large on-line resale marketplaces (suppose The RealReal), however not a lot in between.
The sisters felt there was a strategy to marry each approaches: a down-to-earth resale idea the place prospects can really feel related to the homeowners, whereas additionally capitalizing on the potential of know-how to take issues to the following degree, attain extra individuals and streamline the promoting and shopping for course of.
“We created Season 2 out of what we felt was a necessity in our trade,” Erika mentioned. “We had been in a position to create an setting for our prospects that felt like that they had a relationship with us as a result of we had been completely on-line. We join with our prospects on-line on a dwell procuring present, on Instagram, on TikTok. That’s how our enterprise has grown. It was actually essential to have know-how energy the enterprise ahead.”
They felt that opening up the model to franchising was the best way to develop.
“We knew the facility of connecting with our buyer on-line,” Erika mentioned. “What that meant for us was we weren’t gonna open a warehouse. We most likely might have, however we might lose the ethos and DNA of the model. The best way to increase was to franchise and share every little thing that we discovered, our information, our experience, our know-how, our operations, with different like-minded individuals.”
Now, they’re headquartered in West Palm Seashore with 5 franchise areas: Fort Lauderdale, Orlando, Tampa, Las Vegas and Central New Jersey, with 10 extra anticipated by the tip of the yr.
They really feel assured that Atlanta can assist a number of areas, hoping to have operations up and operating within the state by the tip of the yr.
There’s just a few core values they search for in franchise companions: dedication to integrity, spirit of excellence and a deal with individuals. A retail or gross sales background isn’t essentially important.
“We’re searching for folks that have the flexibility to construct human connection and be real within the course of,” Monica mentioned. “The expertise with Season 2 ought to by no means really feel like we’re promoting at individuals. We would like it to really feel like we’re speaking about purses with our buddies on-line.”
For extra details about franchising with Season 2 Consign, click on right here.