The Village at Ponce Metropolis Market and Black entrepreneurship

This is one initiative in Atlanta making certain Black enterprise house owners not solely work collectively however shine collectively.

ATLANTA — As we replicate on the previous and look to the longer term, the current is a testomony to the unfolding historical past of Black excellence and wealth. There’s one initiative in Atlanta making certain Black enterprise house owners not solely work collectively however shine collectively. 

Inside Atlanta’s Ponce Metropolis Market, Dr. Lakeysha Hallmon, often known as Dr. Key, CEO & President of The Village Retail, is spearheading a motion in direction of Black excellence and wealth creation inside the neighborhood.

SHOP | Purchase Black from The Village Retail right here

“I needed to guarantee that I used to be positioning Black manufacturers to be in entrance of shopping for prospects from all around the world,” Hallmon stated. “Many of those manufacturers have been so particular as a result of they’re extraordinarily gifted, and that is their first time in retail.” 

With greater than 30 manufacturers within the retailer, The Village has change into a platform for distinctive and proficient entrepreneurs. The collective effort of those entrepreneurs, often known as The Villagers, has resulted in a formidable $8.3 million in direct gross sales.

“Assist is a verb; is a cost; a problem to the neighborhood to place motion behind the issues that you simply say you like,” Hallmon stated. “If we love native companies, the verb is to purchase from native companies.”

And the villagers have seen the assist. 

“They’ve been instrumental in rising my model consciousness and attracting prospects from throughout the globe. Month to month and fourth quarter, my gross sales have drastically improved,” Jai’Leta Colvard, CEO of Simply Jai Enterprises, stated. 

Acknowledging that not everyone seems to be destined to be an entrepreneur, Hallmon sees entrepreneurship as a vital pathway for Black People to attain financial equality regardless of systemic challenges.

“Once you solely have lower than 1% of Black individuals nonetheless getting funding, that’s systemic,” Hallmon stated. 

Regardless of these challenges, Hallmon stays optimistic, highlighting that Black shopping for energy is projected to succeed in $1.8 trillion in 2024, in response to the Selig Middle for Financial Progress.

“Goals are made extra doable in case you are round sufficient illustration that appears such as you,” Hallmon stated. “So I needed to convey the suitable individuals to the desk. So entrepreneurs and a few of the best individuals in Atlanta, I wanted them to go exhausting after their goals.”

The Village goals to make sure the Black neighborhood claims its share of financial energy, emphasizing the potential for reaching wealth collectively.

“What I discovered to be so particular is the assist of the opposite entrepreneurs since you’re like, I am not at this alone. You might be, however you aren’t. We’re coping with the identical issues,” stated Danielle Grey, CEO & Founding father of PAWS.

For these aspiring to create wealth by way of entrepreneurship, Hallmon assures that The Village has their backs. 

11Alive invitations you to embark on a journey of unapologetic tales which have formed Atlanta’s previous, current and future this Black Historical past Month. Take a look at our assortment of tales: “DREAM x DISRUPT: Black Atlanta’s Daring Motion” at 11alive.com/blackhistory.

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