The Village at Ponce Metropolis Market and Black entrepreneurship

ATLANTA — As we mirror on the previous and look to the long run, the current is a testomony to the unfolding historical past of Black excellence and wealth. There’s one initiative in Atlanta making certain Black enterprise house owners not solely work collectively however shine collectively. 

Inside Atlanta’s Ponce Metropolis Market, Dr. Lakeysha Hallmon, often known as Dr. Key, CEO & President of The Village Retail, is spearheading a motion in direction of Black excellence and wealth creation inside the neighborhood.

SHOP | Purchase Black from The Village Retail right here

“I needed to guarantee that I used to be positioning Black manufacturers to be in entrance of shopping for prospects from all around the world,” Hallmon mentioned. “Many of those manufacturers had been so particular as a result of they’re extraordinarily gifted, and that is their first time in retail.” 

With greater than 30 manufacturers within the retailer, The Village has turn out to be a platform for distinctive and gifted entrepreneurs. The collective effort of those entrepreneurs, often known as The Villagers, has resulted in a powerful $8.3 million in direct gross sales.

“Assist is a verb; is a cost; a problem to the neighborhood to place motion behind the issues that you just say you’re keen on,” Hallmon mentioned. “If we love native companies, the verb is to purchase from native companies.”

Credit score: wxia

This is one initiative in Atlanta making certain Black enterprise house owners not solely work collectively however shine collectively.


And the villagers have seen the help. 

“They’ve been instrumental in rising my model consciousness and attracting prospects from throughout the globe. Month to month and fourth quarter, my gross sales have drastically improved,” Jai’Leta Colvard, CEO of Simply Jai Enterprises, mentioned. 

Acknowledging that not everyone seems to be destined to be an entrepreneur, Hallmon sees entrepreneurship as a vital pathway for Black Individuals to attain financial equality regardless of systemic challenges.

“Whenever you solely have lower than 1% of Black folks nonetheless getting funding, that’s systemic,” Hallmon mentioned. 

Regardless of these challenges, Hallmon stays optimistic, highlighting that Black shopping for energy is projected to achieve $1.8 trillion in 2024, in response to the Selig Heart for Financial Development.

Credit score: wxia

This is one initiative in Atlanta making certain Black enterprise house owners not solely work collectively however shine collectively.


“Desires are made extra attainable if you’re round sufficient illustration that appears such as you,” Hallmon mentioned. “So I needed to carry the precise folks to the desk. So entrepreneurs and a few of the most interesting folks in Atlanta, I wanted them to go laborious after their goals.”

The Village goals to make sure the Black neighborhood claims its share of financial energy, emphasizing the potential for attaining wealth collectively.

“What I discovered to be so particular is the help of the opposite entrepreneurs since you’re like, I am not at this alone. You might be, however you aren’t. We’re coping with the identical issues,” mentioned Danielle Grey, CEO & Founding father of PAWS.

For these aspiring to create wealth by means of entrepreneurship, Hallmon assures that The Village has their backs. 

11Alive invitations you to embark on a journey of unapologetic tales which have formed Atlanta’s previous, current and future this Black Historical past Month. Try our assortment of tales: “DREAM x DISRUPT: Black Atlanta’s Daring Motion” at 11alive.com/blackhistory.

   

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